3 Major Elements of a Business Concept & How to earn and build customer loyalty?
- Sell to whom?
Recognizing that not everyone is your customer. Narrow down the scope to
find your ideal target customer group and offer customers personalized products. - What to sell?
Problem-solving products: Satisfy the urgent needs and solve the problems of your
target customers - Unique selling point(USP):
Use your product advantages to attract more customers
How to earn and build customer loyalty?
- Ensure high-quality products and services: To build trust in a brand
- Understand the needs of customers: encourage customer feedback to provide more optimized
services - Competitive analysis: Fully understand the strength and weaknesses of the brand, and make
improvements
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