The new market trend: Why Plant-Based Products Are Essential for Your Health Brand
The shift towards plant-based diets is more than just a trend; it’s a lifestyle change driven by health, environmental, and cultural factors. To be healthy is not just about staying active but also about making our dining choices greener and more sustainable. There’s a growing interest in vegan and vegetarian diets, especially among younger demographics who are well-informed about the benefits of nutrition and wellness. Additionally, there is an increasing number of flexitarians—those who are willing to reduce meat consumption and seek alternatives—further boosting the demand for plant-based products.
A survey by the Malaysian Ministry of Health highlights this rising trend, showing a significant increase in the demand for plant-based products. There are more vegan-based products available in the market, even NESTLE Malaysia setting up a plant-based meals manufacturing facility in ASEAN. We are also seeing more innovation and production of plant-based food and beverages by FMCG companies in Malaysia. This shift presents a golden opportunity for health brands to cater to this expanding market in the health food sector too. Plant-based products are not only healthier choices for consumers but there are other 7 reasons why you should start your OEM plant-based products!
Differentiating Your Brand with Unique Selling Points (USP)
As a leading health food OEM manufacturer, Harvest Group analyzes and provides a deeper insight into market trends for our customers. Besides, our marketing executive will provide the best suggestion to our client according to the findings and preferences, requirements of clients. We understand that, in a competitive market, incorporating plant-based ingredients can set your health brand apart. Here’s how:
- Broader Audience Appeal: Plant-based options cater to vegans, vegetarians, and individuals with dietary restrictions like lactose intolerance.
- Innovative Product Formulations: By using unique plant-based proteins such as quinoa, chia seeds, or hemp, you can create distinctive and appealing products.
- Sustainability: Promoting the environmental benefits of plant-based ingredients can attract eco-conscious consumers, enhancing your brand’s reputation as a sustainable choice.
Examples of Plant-Based Ingredients:
- Soy Milk: Known for its complete amino acid profile and versatility in various formulations.
- Pea Protein: Favored for its hypoallergenic properties and high digestibility.
- Multi Grains: Provide multivitamins and minerals with high satiety as meal replacement
We provide diversified premium ingredients and enhanced protein formulas that contain essential nutrients and unique selling points for your health brand. We also offer product formats that include powder in sachet or powder in bottles. Therefore, feel free to discuss the budget and MOQ with us via WhatsApp.
Conclusion
Integrating plant-based ingredients into your health brand aligns with current trends and consumer preferences worldwide. Not only offering a healthier alternative but supporting sustainable practices, and providing a unique selling proposition that can differentiate your products in the market. Hence, wait no more. Start your own plant-based supplement now with Harvest Group!
