OEM (Original Equipment Manufacturing) plant-based ingredients in your health brand offer numerous benefits, making it a strategic and lucrative choice for consumers. Here are compelling reasons why you should consider OEM for a health brand that features plant-based ingredients:
Tap into a Growing Market
Firstly, the demand for plant-based products is rapidly growing. As we can see, there are more alternatives to meat products available in the market, and even IKEA Malaysia now offers plant-based choices. The health food industry is embracing this trend, which is driven by consumers’ desire for healthier and more sustainable food options, especially since after the pandemic era and rising environmental awareness (Attwood & Hajat, 2020). Indeed, plant-based products cater to a wide audience, including vegans, vegetarians, flexitarians, and individuals with dietary restrictions such as lactose intolerance. This inclusivity can significantly broaden your market reach.
According to Business Fortune Insights market research, the rising plant-based food market is expected to continue expanding due to growing awareness of food-related diseases such as obesity, diabetes, high cholesterol, and high uric acid. Additionally, the popularity of fitness enthusiasts seeking muscle-building options makes it a profitable sector to enter.
Health and Wellness Benefits of Plant-Based Ingredients
Plant-based ingredients are rich in essential nutrients, including vitamins, minerals, antioxidants, and fiber. It can be soy based, multigrains, seeds, vegetables or fruits. These components support overall health, boost immunity, and reduce the risk of chronic diseases. Consumers are increasingly seeking products that contribute to their health and well-being because modern consumers are well-informed about the health benefits of plant-based ingredients. Therefore, brand owner, by offering products that align with these health trends can attract a loyal customer base that prioritizes wellness. Despite, plant-based products or healthy food are seems to cost at higher price but consumers are still willing to pay for their health.
Environmental Sustainability
In fact, plant-based products may have eco-firendly appeal as it can lower environmental impact. They require fewer resources such as water and land, and they produce fewer greenhouse gases. Moreover, it is estimated that switching from a meat-based diet to a vegetarian diet and a vegan diet reduced greenhouse gases by 22 % and 26 %, respectively. (Berners-Lee et al., 2012). This makes them an attractive choice for environmentally conscious consumers. By promoting sustainability, your brand can enhance its reputation and appeal to eco-conscious consumers. This can lead to increased brand loyalty and positive word-of-mouth marketing.
Differentiation and Innovation
In addition, incorporating plant-based ingredients can help in product differentiation in a crowded market. Ingredients like quinoa, chia seeds, hemp, or pea protein not only offer health benefits but also add an element of innovation to your brand as well as higher unique selling proposition. Furthermore, we have various patented plant-based ingredients for your choices, such as Oxxynea®. In which it provides high antioxidant capacity equivalent to five servings of fruits and vegetables. Check out why incorporating patented ingredients in your health brand are better!
The versatility of plant-based ingredients allows for a wide range of product formulations, from meal replacements and snacks to beverages and supplements. This diversity can help you cater to different consumer preferences and dietary needs. Examples of products that Harvest Group can produce include fiber supplements, healthy beverages, meal replacements, and protein shakes.
Cost-effective and Scalable OEM Solutions
Partnering with Harvest Group allows you to leverage the expertise, facilities, and supply chains without the need for heavy investment. With formulating, designing, manufacturing, application, and delivering all handled by Harvest Group, you can focus on branding, marketing, and distribution. This allows you to build a strong brand presence and effectively reach your target audience. Overall, this is a cost-effective way to produce high-quality plant-based products and scale your business. We help you save time, costs, and hassle with our one-stop solution OEM health food service!
Stay Ahead with Market Trends and Consumer Insights
The marketing team of Harvest Group regularly conduct market research and analysis, providing insights and updates to our clients. Collaborating with us can help you to stay ahead of the curve and continuously innovate your product offerings. The flexibility of OEM production enable you to adapt warp changes in market demands and consumer trends. This is to ensure your brand remains relevant and competitive.
Conclusion
OEM a health brand with plant-based ingredients is a strategic move that aligns with current consumer preferences and market trends. It offers numerous benefits, including access to a growing market, health and wellness advantages, environmental sustainability, and the ability to differentiate your brand. By cooperating with Harvest Group, you can produce high-quality products that meet the demands of today’s health-conscious and eco-friendly consumers. With a professional R&D team boasting 20 years of experience and a nutritionist team to back you up in product USPs, we are ready to help you elevate your health brand.
Ready to elevate your health brand with plant-based ingredients? Partner with Harvest Group for top-notch OEM solutions and take advantage of the booming plant-based market.
